| All
you ever wanted to know about
The EUREKA Business Opportunity Program
In the 10+ years that we’ve
been in business, EUREKA has heard virtually every
conceivable question and concern folks have regarding
the EUREKA business opportunity. Your decision
to start a business is very important to you,
your family and your future—EUREKA understands
your concern and will guide you as you review
the EUREKA program. Here’s a sampling of
frequently asked questions and our answers.
1. “I am not a woodworker; don’t know how to build a thing and really need woodworking and sales & marketing help. Does EUREKA provide training?”
On a regular monthly schedule, EUREKA conducts a 2-day intensive training class in our Dallas facility. During those two days you will spend most of your time in our shop learning, building furniture and having fun. In the shop you will learn proper use of the EUREKA FactoryTrac™ jig & template system; actual production techniques for your shop; short cuts and much more—all under the personal supervision of an actual Producer and our Shop Manager. A large portion of day 2 is dedicated to sales & marketing knowhow, its importance and how to market to the retail, wholesale and commercial markets. We clarify the sales process and create a much better focus for your efforts to generate sales. Producers who attend the EUREKA training class state, “what a great shortcut; it makes the whole production and sales process so much clearer and easier; it’s an informative and great class; every Producer should attend!”
2. “Will this furniture really sell?”
Customers love the EUREKA Outdoor Furniture line and the fact that it is MADE in the USA locally is a real plus! The outdoor furniture market is expected to grow to $4.4 billion in sales by 2015 and sales have steadily increased since 2000! Outdoor dining sets were on the shopping lists of 4.3 million U.S. households last year, with 2.7 million following through and making a purchase. EUREKA customers appreciate the handcrafted quality of our furniture.
3. “The economy is horrible, why would I start a business now?”
It may seem like backward thinking to start a new business when the economy is in the dumps, but a recession can be the ideal time. In fact, Microsoft, Burger King, IHOP, FedEx, CNN, MTV, GE, Hewlett- Packard and the Hyatt Corporation ALL STARTED DURING AN ECONOMIC SLUMP! EUREKA Producers are experiencing record sales because our target market, the upper 25% of income earners, has been less affected during the economic downturn than middle class Americans. “Staycations,” in which individuals and families travel less and stay home to relax have seen a dramatic increase. Casual outdoor furniture forecasts show significant growth over the next several years as homeowners embrace home resorts and staycations. This means more sales for EUREKA Producers. Look around: you will see landscaping businesses, high end barbeque supply stores, patio & decking companies and remodeling companies all experiencing sales growth in these tough economic times for the same reasons.
4. “Will the EUREKA business work part time?”
Yes, the EUREKA business is ideal part or full time. In fact, some of our most successful Producers started part time and grew to a full time. Your reward in this business is directly proportional to the time and energy you put into the business.
5. “I’m afraid to spend the money…I might lose my investment.”
The EUREKA Producer Program is so complete that you have all the pieces of the puzzle to recover your entire investment and reduce the risk whether you are a part or full time Producer. So, how much real risk is there? Let’s assume you are going to invest $20,000 of your savings to become a Producer and start your business. Let’s say that you are better than most at investing your money and have managed to get a 5% return on that $20,000 or $1,000 a year in growth per year in the past (quite an accomplishment in these times). By building and selling only 10 EUREKA Adirondack chairs a month the potential return on your investment is 12 times more! Let’s do the math. Your net after material cost on a EUREKA Adirondack Chair is at least $100 per chair (not a pipe dream, Producers all across the country make this or more) X 10 chairs = $1000 a month X 12 months = $12,000! There is no other business opportunity in the today’s market that provides so much value and realistic potential for such a low startup cost than the EUREKA Producer Program.
6. “I know I can build the EUREKA furniture, but I am concerned about the marketing and selling side. I’m not a sales person.”
EUREKA provides you with sales & marketing materials to get your business off to a fast start. You get an instructional sales & marketing DVD, sales brochures, wholesale mailers, point-of sale website, social media marketing, direct access to our sales consultants and much more. EUREKA’s 360+ Producers attest to the fact that the EUREKA sales & marketing program really sells furniture. We share with you proven sales strategies that work. Please read the 2011 Producer interviews with active Producers who share their success stories and positive experiences working with EUREKA.
7. “I don’t have any tools or equipment. Am I going to have to spend a fortune to equip my shop?
We designed the EUREKA production system so that common home woodworking equipment is all that is required to get started. If you had no woodworking equipment whatsoever, you could equip your shop for less than $3000! As you grow, you may want to upgrade your equipment and EUREKA can help. EUREKA is a distributor for a major woodworking equipment line and we pass those discounted distributor prices along to Producers saving you a lot!
8.”I am very interested in the EUREKA Producer Program and think it’s for me, but I only have a certain amount of money and want to be very cautious, particularly in this economy. I don’t want to use all my cash and have no money to promote the business once I get started. Is there a way to get started with a limited amount of funds?”
EUREKA recognizes the economic realities of today and has three different Producer Programs designed to meet any budget. As your business grows, you can upgrade and add new items to your Producer Program anytime in the future. EUREKA is there with you every step of the way!
9. “Once I get started with EUREKA, will EUREKA continue to assist me and be available to answer my questions?”
We have a saying, “once you become a EUREKA Producer, you are stuck with us.” We realize that a number of EUREKA Producers are part time and may have a day job and their shop time is evenings and weekends. That is why the EUREKA staff is available to assist Producers day or night, 7 days a week.
10. “Are there other EUREKA Producers in my community that I will have to compete with? Will EUREKA just keeps setting up more and more Producers in my backyard?”
The EUREKA Producer Program is not a franchise and EUREKA does not control where you market and sell. We do have a formula based on MSA statistics that helps us determine how many Producers can be successful in any market. For our business model, it makes no sense for EUREKA to overload a market area. The business model for EUREKA’s ongoing revenue from sales of supplies and product is to have successful Producers. YOUR success is important to EUREKA’s success.
11. “People won’t pay that much for this furniture! You can buy an Adirondack chair in my town for $79.”
If there is anything we have learned, it is the EUREKA furniture buyer is NOT a bargain hunter. The EUREKA furniture line—featuring over 50 different products—is a high quality yet affordable product line. Successful Producers have proven that the best marketing approach is to focus on the upper 25% income earners in any market. This segment cares more about comfort, hand-crafted quality, durability and value, rather than price. Don’t get us wrong, price is important, but the EUREKA furniture line—with its many benefits and features—fits that market segment perfectly. EUREKA licensed college logo furniture and EUREKA’s ability to develop custom logo furniture will also set your business apart from others.
12. “I’ve lost money in other businesses and I am still trying to recover. Why would it be different with EUREKA?”
The EUREKA Producer Program is a proven and REAL business with REAL products and systems in place to help you succeed. The EUREKA Producer Program delivers actual value to you with no fluff! Our business has been analyzed by Franchise and Business Opportunity consultants from top to bottom and in all cases those same consultants have reported that the EUREKA Producer Program is the best value in the market today, “hands down.”
13. “I don’t have enough garage or shop space. Am I going to have to spend a fortune to equip my shop?”
The EUREKA Producer Program was designed to minimize the space required by utilizing a portable production system and cut-to-length lumber supply so that a two-car garage or about 400 square feet is all that is required. There are a number of inexpensive ways to increase the size of your shop including a storage building or renting a nearby mini storage unit to store your lumber and finished product.
14. “I am already building similar furniture; why do I need to spend the money with EUREKA when I can find all the plans and help on the Internet?”
EUREKA has spent over 10 years, thousands of man-hours and half-a-million dollars developing the always expanding furniture line. State-of-art jigs & templates, sales & marketing materials, lumber & hardware sourcing and more comprise the EUREKA Producer Program. Ask yourself, “Do I have the time and money to do what EUREKA has already perfected or do I want to invest $20,000 or less and be up and running within 60 days?” There are two reasons why woodworkers fail to make money in their shops. One, it takes too long to build the product. Two, they do not know how to effectively market their product. The EUREKA production system lets you build a very saleable, popular product in a short time (typically two hours from start to finish for a EUREKA Adirondack chair). And it’s the same every time. EUREKA has taken the guesswork out of marketing and selling this popular product line whether it is to retail, wholesale or commercial markets.
15. “My wife is concerned and not sure this opportunity is right for us.”
We have found that it works much better if you involve your wife from the start when evaluating the EUREKA Producer Program. For many, involving one’s wife is crucial—you need to understand her concerns and address them. We suggest you share all this with your wife—go through your due diligence and decision making together. In the last ten + years, we have found that husband & wife partnerships are very successful. It all started by working together from the start. Are you the next great EUREKA husband & wife team?
Will the proven EUREKA Business
Opportunity work for you? There is
a very good chance the EUREKA Business Opportunity
is right for you.
Real opportunity knocks on
your door very few times in life. Answer the door.
Call our business development people TODAY!
You owe it to yourself and your family
877-731-9303 or 214-356-1235
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